Article appearing in the Chicago Tribune after McDonald’s Corporation’s victory in court case in Paraguay.

MCDONALD'S LEGAL VICTORY TALL ORDER HIGH COURT'S DECISION GETS PARAGUAY SERVED

Author: Knight-Ridder/Tribune.
Date: Feb 13, 1995
Start Page: 7
Section: BUSINESS

...Only in Paraguay, however, was the debut stalled for a peculiar reason: Paraguayans had registered the famous trademark, refusing to give it up without a five-year court fight that ultimately went all the way to the nation's Supreme Court...

...It was this new environment that gave McDonald's confidence to press its legal claim in what Sao Paulo attorney Isabel De Sio Perez, who handled the case by special arrangement, called "a new judicial atmosphere."...

...McDonald's, however, has a non-negotiation policy with hostage-takers, and pressed forward with its legal action...

...McDonald's used two arguments, according to De Sio Perez. One cited an inter-American convention recognizing protection of famous trademarks, and the other noted a Paraguayan law saying one may only register a famous trademark in "good faith."

A lower court denied McDonald's claim, but an appellate court and, subsequently, the Supreme Court backed it up. McDonald's was able to register its trademark last March.

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